Campaign Plan

Wellbeing Waterloo Region was formed with the goal of making transformative and large scale change. This is only possible when the whole community works together in new ways. ALL IN 2020 supports the excellent work being done by local service agencies by creating more awareness and mobilizing increased resources.


Share our message by clicking the social media platforms below:  

                                                                               @HHUGWR       @HHUGWR1           @HHUGwr


All IN 2020 has a bold fundraising goal of $700,000. In addition to current levels of government funding we require an additional $2,500 per person in order to house the people who have been homeless the longest in Waterloo Region.

Funds will be used in 2 ways:

  1. To provide portable rent subsidies to people transitioning from homelessness into housing.  The rent subsidy will allow the individual to find a private market rent unit that meets their needs and is at or below price points set by the provincial government. Private market rent units are an identified best practice in working with people exiting chronic homelessness as it allows individuals to choose a space which meets their needs. The rent subsidy  is paid directly to the landlord and pays the difference between what the individual can afford and the units costs.  Government funding provides portable rent subsides that are already used in service provision to people who are experiencing homelessness. However, because our goal is to house everybody who experiences chronic homelessness by 2020, 5 years ahead of the provincial government goal, we need more funds in the next 2 years. It is anticipated that this is a one time ask as portable rent subsidy will increase over time. Tenants will continue to access the rent subsidy for as long as required. We are raising one time bridge funding.
  2. Under the housing first model, people are housed first and then are offered supports to assist with issues including, mental health and addiction. Part of the transition and support is working with individuals on how to care and maintain their unit. Sometimes  damages to units can occur which exceeds regular wear and tear. Working with landlords with partners is an essential component of the service provision model. Having a repair fund is a tool for risk mitigation, and a way to incentivize landlords to participate in the program. This has been identified as housing first best practice in many research studies. Currently no order of government is funding this tool. ALL IN 2020 wants to pilot the use of such a fund.

ALL IN 2020 is very pleased to partner with the Kitchener Waterloo Community Foundation (KWCF) and the Cambridge and North Dumfries Community Foundation (CNDCF). There are three ways to donate:

  1. The CNDCF is accepting donations. All donations need to be clearly marked for ALL IN 2020. You will receive  a charitable receipt from the CNDCF and funds will forwarded to HHUG.
  2. Donations can be made through Canada Helps by clicking here  and then selecting KWCF and then ALL IN 2020.
  3. KWCF is also accepting donations directly. All donations need to be clearly marked for ALL IN 2020. You will receive a charitable receipt from the KWCF and funds will forwarded to HHUG.

The Kitchener Waterloo Community Foundation has generously offered to match the first $25,000 in donations.This means whatever amount you donate will have twice as much impact.


 How will YOU be a housing hero? 

Here are some suggestions:

  1. Say hi, have a conversation with someone who may be homeless, this helps people not feel like they are invisible.
  2. Follow/share all the social media linked under SHARE
  3. Volunteer your time with one of the many organizations supporting people experiencing chronic homelessness.
  4. Commit to having a conversation about ALL IN 2020 with at least 5-10 people that you know.
  5.  Create a welcome basket for someone moving into a home for the first time. Please contact us and we will assist you with the process.
  6. Hold a fundraiser and donate the money to ALL IN 2020.
  7. Invite an ALL IN 2020 team member to speak to your group, meeting, workplace, reading club, service club or faith group.
  8. Contact us at if you have a rental unit that you would like to designate for this program.  There are many benefits and supports available to landlords, contact us at for more information.
  9. Tell us your ideas to help us create the 100 ways you can be a Housing Hero
  10. No longer accept that chronic homelessness is an avoidable part of our community. Chronic homelessness is solvable, visit the to learn more.